It is a nice and sunny day in Toronto but looks can be deceiving. Although it’s April 23, the high for today is only 12 degrees. I know it sucks but I couldn’t careless what the weather is outside. I can work from home whenever I want, an awesome perk.

Sometimes it’s easy to lose focus or interesting in whatever it is we do. I could be school, work or business.

Having a “why” is one way to keep focus.

A Little over a year (Jan 2012) ago I decided to start my own business developing web and mobile apps. Simple apps that others will hopefully find useful. For example, www.jamaicanize.com – a simple Jamaican translator. Currently the number one app for learning to speak Jamaican.

My “why” is Freedom.

Freedom to work on whatever, wherever, and whenever I want. Money is important but it is not my sole motivator of why I decided to start a business. Similarly, fame is not a reason why I decided to start a business. Jamaicanize get 100s 1000s of visits per day and my name is not plaster all over the site.

Freedom is why I do what I do. Fame is secondary and money is way of gauge whether or not the apps I’m making is useful.

The image above is a great example of me choosing to work wherever I want. Today I’m at the library, tomorrow it could be a coffee shop or another country.

Choose your “why” and use it to keep focus.